2021

Food Delivery App

Client

Just Kitchen

Role

UI Design

Redefining the Food Delivery Experience

A Fresh Take on Food Delivery

Imagine craving a meal and wanting to try dishes from different restaurants, but instead of placing multiple orders, you can get everything from one place. That’s exactly what Just Kitchen offers—a virtual kitchen that partners with multiple cuisine brands, allowing customers to mix and match dishes from different restaurants in a single order.

Unlike traditional food delivery platforms, Just Kitchen doesn’t just connect customers with restaurants—it operates its own virtual kitchens across Taiwan. This means faster service, fresher food, and more variety, all in one seamless experience.

The Challenge: Building a Flexible and Scalable System

As a startup, Just Kitchen needed a food delivery app and website that would not only meet current demands but also adapt to future growth. The challenge was to:

✅ Design a user-friendly platform for ordering and receiving dishes

✅ Ensure scalability, allowing new features and expansions over time

✅ Launch within just four months, making efficiency a key priority

With these goals in mind, we structured the design to be both flexible and visually intuitive, ensuring a smooth experience for users while keeping the system adaptable for future updates.

Organizing the Experience: A Unified Design Approach

With limited time, we streamlined development by creating a cohesive design for both the app and website, ensuring that they shared a consistent structure. This saved development effort while keeping the experience uniform across platforms.

One key priority was simplifying navigation. With multiple brands under one platform, we needed a clear and easy-to-follow structure, allowing users to browse, discover, and order effortlessly.

Learning from the Best: Competitor Research

To refine Just Kitchen’s approach, we analyzed leading food delivery apps like Uber Eats, Food Panda, and DoorDash.

Key Takeaways from Competitors:‍

📌 Uber Eats: Bright, engaging visuals with clear section dividers

📌 Food Panda: Strong branding with easy-to-use filters and recommendations

📌 DoorDash: Simple, reliable navigation with a focus on user preferences

Using these insights, we crafted a fresh, simple, and reliable brand identity for Just Kitchen—one that prioritizes ease of use while maintaining an inviting and lively feel.

Design System: Bringing Just Kitchen to Life

Visual Identity

When users land on the dashbTo reflect the energy and diversity of food culture, we developed a modern and approachable design system:oard, they get instant access to:

🎨 Bold, geometric card layouts for a clean, structured feel

🍽️ Playful icons representing different dining options to improve recognition

🌈 Color Palette:

Primary Colors: Cobalt Blue & Gold (for trust and warmth)
Accent Colors: Green & Coral Red (to add vibrancy and contrast)

Key Screens & Features

1. Home Page: The Central Hub

The homepage is designed for quick discovery. Users can:

✅ Browse current promotions and popular dishes

✅ Easily navigate between merchants and categories using bright, distinct blocks

This ensures a smooth, frustration-free browsing experience.

2. Store Page: A Closer Look at Restaurants

Each store page provides:

📌 A large product image at the top for an immediate preview

📌 Detailed menu options with easy customization

A direct Google Maps link

Since Just Kitchen operates as a virtual kitchen, the platform is designed to offer seamless ordering with customized options for different meal preferences.

3. Seamless Contact & Support

Unlike other food delivery apps, Just Kitchen includes a direct call feature, allowing users to:

📞 Contact support for order modifications

🚗 Reach the delivery driver if needed

To make the waiting experience more engaging, we even added a playful animation during order processing, reducing customer anxiety.

Looking Ahead: Future Improvements

The first phase of Just Kitchen focused on building a solid, user-friendly foundation. While some advanced features weren’t included due to time constraints, we have plans for future enhancements, including:

✅ Rating & Review System – Allowing users to see dish-specific reviews to help with ordering decisions

✅ Live Order Tracking – A real-time map feature to track deliveries (currently limited by resources)

✅ Nutritional Information – Catering to health-conscious users with detailed dish data

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