About | PEIRU CHAO

Building user-centered experiences that scale emerging technologies into real-world impact. Experienced in Web3 product design and now focused on driving AI innovation through scalable, intuitive solutions and cross-functional leadership.

With a multidisciplinary foundation in art, engineering, and product design, I bring clarity to complex problems through design systems, user research, and global collaboration.

Experienced in mentoring designers and aligning stakeholders, I create scalable solutions that connect technology with human needs, applying past Web3 expertise to next-generation AI experiences.

Work Experiences

2022-2025

Senior Product Designer
at Circle

Led design for Circle’s Web3 developer platform and SDK, driving system-level improvements and intuitive developer experiences through research and cross-functional collaboration.

2020-2022

Senior UI/UX Designer
at Could Interactive

Directed end-to-end design for cross-industry products and mentored junior designers, delivering scalable, user-centered solutions across platforms.

2021

Product Designer (Contract)
at BAM

Designed and launched a booking app MVP with an international team, balancing user needs, technical feasibility, and fast delivery.

2019

Product Designer
at 123RF

Designed and shipped a design-tool platform, improving usability and engagement through research, design systems, and collaboration with global teams.

2018

Web Designer
at Elite language learning center

Built and improved core education websites and apps, enhancing accessibility and establishing design as a key partner for marketing and product growth.

2016

UI/UX Designer
at Global Standard One

Defined product scope and UX for e-commerce platforms, delivering prototypes and design systems that laid the foundation for scalability.

2011

Visual Designer
at TT Thermaltake

Delivered end-to-end visual design across branding, illustration, and marketing assets, establishing a strong multidisciplinary foundation for future product design work.

Design Expertise

Driving product strategy by combining design expertise with technical insight to deliver scalable, user-centered solutions for emerging technologies.

Discovery & Insight

Leading discovery to align user research, data analysis, and stakeholder priorities, ensuring insights translate into clear product opportunities and business impact.

Ideation & Validation

Shaping and validating product direction through systems thinking, rapid prototyping, and iterative feedback loops, guiding teams toward high-confidence solutions.

Design & Delivery

Driving design system strategy and cross-functional collaboration to deliver scalable, high-quality experiences—bridging design and engineering for long-term product success.